In 2014 Access was approached to help turn around the J&B Met (one of South Africa’s two leading horse races), which had seen many years of declining attendance and increasing costs. With a full delivery responsibility appointment, we developed a multi-year strategy, focusing initially on increasing attendance and reducing costs, and then on expansion of the commercial programme. Over the last two years we:
The J&B Met
Kenilworth Race Course, Cape Town
Despite investing in these improvements, operational costs were decreased by 10% and revenue is up due to increased in-house food & beverage revenue. Now that the J&B Met has an improved event experience and increased attendance, we are in the process of securing new commercial partners and exploring additional revenue streams.