RWC Sevens South Africa 2022
Executive Summary
In January 2020, SA Rugby and SARES commissioned Access to lead the conceptualization, management, and delivery of the Rugby World Cup Sevens 2022 tournament in Cape Town. Through meticulous planning and execution, Access successfully delivered a record-breaking international rugby event that exceeded previous attendance benchmarks.
Challenge
- Delivering a world-class sporting event that adhered to World Rugby's international standards
- Managing the logistics of a large-scale international tournament in Cape Town
- Aiming to exceed attendance records from previous tournaments
- Coordinating multiple stakeholders including SA Rugby, SARES, and World Rugby
Solution
Access implemented a comprehensive approach to event management:
Strategic Planning & Conceptualization
- Developed an end-to-end event management strategy
- Aligned all operational elements with World Rugby's international best practices
- Created detailed implementation plans for all tournament aspects
Operational Execution
- Managed all logistical components of the tournament
- Coordinated security, access control, and crowd management
- Implemented efficient spectator flow systems throughout the venue
- Oversaw event staff and volunteer coordination
Stakeholder Management
- Maintained close collaboration with SA Rugby and SARES
- Worked directly with World Rugby to ensure compliance with tournament standards
- Coordinated with local authorities and service providers
Results
The Access-led RWC Sevens Cape Town 2022 achieved outstanding outcomes:
- Record-Breaking Attendance: Over 105,000 spectators attended the tournament, surpassing the previous record set in San Francisco in 2018
- International Standard Delivery: Successfully met or exceeded all World Rugby operational requirements
- Operational Excellence: Demonstrated Access's capability to deliver world-class sporting events at an international level
Conclusion
Through their comprehensive planning and flawless execution, Access successfully delivered the Rugby World Cup Sevens 2022 in Cape Town, setting new attendance records and showcasing their expertise in managing large-scale international sporting events. This success further established Access as a premier event management provider capable of meeting the most demanding international standards.
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