Woolworths  XTRI 2019 - Present

• Delivering a high-quality, multi-location off-road triathlon series with consistent operational standards
• Securing full legal compliance and permits across various municipalities
• Ensuring alignment with Woolworths’ brand values and CSR objectives
• Expanding the event from a regional initiative to a national platform
• Building a commercial model to sustain and scale the series
• Driving participation growth while maintaining a high-quality athlete experience

Access implemented a comprehensive service model tailored to the needs of a national triathlon series:

National Event Planning & Management

• Delivered consistent planning and execution across multiple locations
• Maintained operational excellence with strict adherence to timelines and quality standards

Regulatory Compliance & Licensing

• Secured all necessary permits and ensured full compliance with local regulations
• Liaised with municipal and provincial authorities to ensure smooth approvals

Collaborative Event Delivery

• Worked in close coordination with Woolworths' internal support teams
• Ensured seamless integration of brand objectives with operational delivery

Innovative Athlete Experience

• Designed engaging athlete journeys and touchpoints
• Introduced creative elements that enhanced participant enjoyment and event memorability

Growth & Expansion Strategy

• Led the series' national rollout in 2021, significantly increasing geographic reach
• Attracted a broader participant base through targeted marketing and partnership activations

Commercialisation & Sponsorships

• Secured key commercial sponsors to boost financial viability
• Built a scalable revenue model based on sponsorship, ticket sales, and brand activations

Marketing & Revenue Generation

• Devised and executed strategic marketing campaigns
• Increased awareness and drove registration growth through digital and grassroots outreach

Stakeholder & Supplier Management

• Established strong supplier relationships to ensure quality and consistency
• Managed all stakeholder communication and logistics

Operational Resourcing

• Provided end-to-end operational support aligned with the series’ developmental roadmap

Access Management’s partnership has delivered measurable success:

• National Recognition: Transformed XTRI into a widely respected, nationally recognised event series
• Commercial Growth: Successfully launched a commercial model supporting long-term sustainability
• Event Expansion: Enabled geographic rollout across South Africa, reaching new participant segments
• Participant Satisfaction: Delivered memorable athlete experiences that improved event retention and loyalty
• Brand Alignment: Ensured all events reflected Woolworths’ brand values and community engagement priorities